Get Social Fresh
I’m part of a group which is presenting a social media conference, Social Fresh, in Charlotte, Monday, August 24 at the Holiday Inn Center City. Consider this your invitation to attend. You can...
View ArticleAligning Metrics
Years ago, I worked with a Fortune 500 company on an integrated marketing communications program. It was integrated everywhere except with sales. And therein lies the rub. Our marketing metrics were...
View Article5 Essential Big Boy Marketing Links
The big boys of marketing, those elite companies in the Fortune 500, know some things the rest of us don’t. Here are a few posts that deal with Big Boy Marketing. Big Boy Marketing – Part 1 – In...
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Fortune 500 Friday
My Creative Team works for a number of Fortune 500 companies, so we wanted to provide a service to our client contacts that helps them stay current on what their peers are doing in advertising, PR,...
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Branding The Fortune 500 Way
Today’s Fortune 500 Friday is about Nucor, #206 on this year’s Fortune 500 list, & one of my clients. I have been in marketing since 1983, and in my experience, Nucor does a better job of branding...
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Fortune 500 Friday – 10/15/2010
Some Fortune 500 company marketing highlights: Fortune 500 2010 List - Here’s the current list of Fortune’s top companies. Verizon To Sell iPad October 28 – Smart move by both Apple and Verizon to...
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Lowe’s Gift List Builder
UPDATE: With Christmas behind us, this Lowe’s tool is offline. We’re proud to be launching today the Lowe’s Gift List Builder that we just completed. It’s an online holiday tool catalog that allows...
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Fortune 500 Friday – 7/8/2011
Since My Creative Team works with Fortune 500 firms, we often like to share the marketing techniques of these big boys with you. Many of these techniques can be replicated by marketers in any size...
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All Branding, All The Time
We write a lot here about brands and branding, so I thought I’d pull together a compendium of some of our better pieces on the subject to make it easier for you to find. Colorful Brands - We talked...
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Employees: Your Most Ill-Informed Audience
Photo credit: clarita from morguefile.com It’s not that Fortune 500 employees aren’t paying attention. It’s the company’s fault for not communicating. I’d be willing to bet that most Fortune 500s...
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